We all know that websites need to be designed to work on mobile devices, but, if you’re not convinced or if you’ve not quite got round to making sure your site is mobile compatible (or ‘responsive’ meaning it works properly on a mobile device) then maybe these three facts might change your mind or add a little urgency:

  • Last week Google announced from April 21st “mobile-friendliness” will be used as a ranking signal. That means that if potential customers are using a mobile device to search for your services, your website is not likely to appear very high in Google search results unless it is mobile-friendly.
  • In its Communications Market Review 2014, the telecoms regulator, Ofcom, reports “The most important device for internet access among four in ten 16-34 year olds is the smartphone”; if you’re targeting those between 35 and 54 then that figure drops to 19%. Can you take a risk that your business isn’t going to be found by 40% of 16 to 34 year olds when Google implements mobile-friendliness as a ranking signal?
  • And, finally, if you’re a fan of using Twitter to promote your business, perhaps posting marketing material with links to your website or to your blog posts then bear in mind that 80% of active Twitter users access Twitter via a mobile device, so if they’re clicking the links in your tweets, they’ll be doing so on a mobile device.

So, it’s never been so important to make sure your website looks as great on a mobile device as it does on a desktop or laptop computer – that means it needs to be ‘responsive’.

Responsiveness was a term coined a few years ago to mean website design where the website provides the best viewing experience regardless of whether it’s being viewed on a desktop computer or a mobile phone screen. In practice that means the site can be read and navigated easily with a minimum of resizing, panning or scrolling required.

If your website can be viewed on a mobile device but you have to resize the screen (e.g. pinch-out) to actually view the content and then move around the screen to read the text or find navigation points, then it’s not responsive. You can check out how your website looks on various mobile devices using the emulator at http://mobiletest.me.

All the websites Flavourfy builds are responsive, so contact us today to see how we can help your business be found on mobile.