When we talk about digital marketing it can mean different things to different people. But that’s because it covers such a wide range of disciplines.

Wikipedia says digital marketing is “an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium”

The word “umbrella’ in that definition is the key. When I do talks on digital marketing I like to talk about the digital landscape and what that actually entails – I usually show this image as a representation of just what online could mean if you try to do everything.

Marketing Technology Landscape Supergraphic (2016) by Scott Brinker (http://chiefmartec.com)
Marketing Technology Landscape Supergraphic (2016) by Scott Brinker (http://chiefmartec.com)

It’s a great infographic by Scott Brinker of chiefmartec.com which illustrates the complexity of the digital marketing technologies and platforms available. [You’re not supposed to be able to easily read that, by the way – that’s the point; there’s just so much out there on the internet, you can’t possibly be master of all of them! If you want to zoom in and actually see the detail you can do this by downloading the image or following the links on the CheifMartech site].

So, when you consider everything that’s out there, or even a small subset of digital marketing technology, it’s still an overwhelming goliath. So what we need is a simple overview of digital marketing. So, when I talk about digital marketing, particularly in terms of the services I offer, I tend to summarise digital marketing as utilising all aspects of the internet, from websites and search engine optimisation (SEO) to social media and content marketing. With digital marketing strategy being about pulling all those disciplines together into a cohesive plan that works, rather than a scatter-gun approach of doing stuff online because you have the time or you just happen to remember. But that’s just my elevator pitch (what I tell people what I do, when I’ve only got 60 seconds).

What I actually do, as a consultant, is obviously much more complex. So, let me introduce you to what I consider the five key disciplines of digital marketing- what I call the Digital Marketing High Five:

  1. Website Strategy
  2. SEO Strategy
  3. Social Media Strategy
  4. Content Strategy
  5. Analytics

All five of these disciplines contribute collectively to any robust digital marketing strategy. Each have a role to play in building your business online and each fit very nicely into my Strategy for Total Digital Awesomeness. And it’s these five disciplines that I specialise in when I work with businesses to drive growth and better engagement online using the internet.

We need to dive deeper into each of these disciplines to see the detail, but that’s for more blog posts over the coming weeks, so be sure to stay tuned.

If you can master these 5 key areas of digital marketing you’re business will grow online and if you apply a strategic approach to using them, you’ll find your business will grow online quicker than if you just have a go when you get a chance.

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