Thumbs Up - Facebook Reactions

Facebook Reactions – a new way to say what you think

There was a lot of speculation towards the end of last year that Facebook was going to introduce the ability to ‘dislike’ content shared via its platform. The premise for disliking something was more about empathising towards the content rather than only having the option to like it or say nothing. Anyway, a ‘dislike’ button never materialised, until that is, a couple of weeks ago Facebook introduced ‘reactions’ – six ways to say just how you […]

Twitter logo

Twitter introduces an alternative timeline

If you’re a regular user of Twitter you will have noticed a couple of occasions recently where the twitters-sphere have become rather restless about planned changes to the way Twitter works – after all we all love Twitter for the way it is, don’t we? No one likes change, after all! The initial outcry occurred when it was suggested that Twitter might be looking to expand the character length of a tweet from 140 to […]

LinkedIn

20 million (UK) reasons you should be using LinkedIn

When I tell people that I’m a digital marketing consultant, I often get asked about LinkedIn. It seems for a lot of people they know they should be using LinkedIn but they’re not sure why or how. Incorrectly, it often gets included in the same social media grouping as Twitter, Facebook, Pinterest, etc. and as such most think its just another channel to promote their business and another online channel they haven’t got time to manage. Whilst it can be used to […]

Show you care with Twitter hearts

Show you care with a Twitter heart

I often get asked about why you’d favourite a tweet on Twitter. The answer is simple: it shows the person who tweeted that you enjoyed their tweet and they’ll get a notification that you favourited it, which from a marketing perspective is a good thing as you’ll bring yourself to their attention. However, the days of favouriting a tweet and clicking on Twitter stars are over. This week Twitter replaced the stars with hearts. Clicking […]

Tweets now showing in Google search results

Google now listing tweets in search results

Google’s mobile apps have been listing tweets in search results on mobile since May, but last week the search giant announced (via an update to the original announcement) that tweets will now appear in Google desktop searches too. What this means is that Google search will now show relevant tweets in its search results. This is made possible by an agreement with Twitter for Google to have access to the Twitter ‘firehose’ (tweets), so expect to […]

How to be awesome on Twitter

Ten ways your business can be awesome on Twitter

I was recently asked by Bournemouth Chamber of Commerce to come up with five tips for using Twitter. No problem, I thought, that’s easy, but actually when I thought about it, it’s not as easy as it first seems to limit tips to just five, because there is so much to say about how to effectively use Twitter, particularly for business use. In the end I jotted down my top tips and reduced them to […]

UK Charity Row 2015

UK Charity Row shows the power of social media

So picture the scene: you’re sat, warm and comfortable at home whilst a group of rowers you’re supporting (in an online capacity) are getting into difficulties 500 miles away requiring the RNLI to be called and extending an already long day of rowing. You then hear that the accommodation that had been sorted was not going to be available much past 23:00 when the rowers weren’t expecting to arrive (because of their problems) until gone midnight. What […]

using a digital agency

Should you use a social media agency?

I was at a social media conference last week – a good one in fact with a number of keynote speakers talking about their social media journeys and techniques. Overall it was great to hear how local businesses are making the most of social media to engage with their customers, promote their products and offer customer service and advice to the conference attendees. If I was to have one criticism though, about the conference, it would be that […]

Facebook logo

Do you need a website if you have a Facebook page?

This is a question I often get asked, or sometimes it’s phrased as ‘I don’t need a website, I’m using my Facebook Page’ or ‘I think I’ll go with a Facebook page to start with and may come back to you about a website at a later date’. There’s nothing wrong with using Facebook to promote your business and if you do it properly you can drum up a decent set of followers – and, […]

Email marketing doesn’t work

Now, before anyone shoots me down for the title of this article, I’d just like to point out that this is something a ‘business guru’ said at a speech I attended recently. His argument for making the statement was that no one reads emails properly or in some cases at all, anymore; we’re all too busy to read even emails from our friends apparently. No one argued with him at the conference, indeed there seemed […]