digital marketing tips

Ten Tips for Digital Marketing Effectiveness

I’m often asked what are the best things you can do to be effective online. Ultimately it comes down to having the right strategy, which is why strategy is first in my list but there is more to it than just strategy. After all you need to deliver that strategy and you need the tools in your toolkit to enable you do that. So, here’s the top ten things you should consider if you want to […]

website strategy

My digital high five: website strategy

I’ve recently introduced my digital high five – my way of finding clarity amidst a busy digital marketing space, where I see there being five main strands to successful digital marketing each having their own strategy and each part of being awesome online: Website strategy SEO strategy Social media strategy Content strategy Analytics In this post, I’m going to highlight the key factors for the first finger in the high five: website strategy. Even if you’re not striving to […]

digital marketing high five

Introducing my digital marketing high five

When we talk about digital marketing it can mean different things to different people. But that’s because it covers such a wide range of disciplines. Wikipedia says digital marketing is “an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium” The word “umbrella’ in that definition is the key. When I do talks on digital marketing I […]

Be Yourself Online

The secret to online success is to be yourself

I was listening to Andy Whyte from Inspiration Bureau at this week’s Purbeck Networking group speaking about presentation skills and having the confidence to speak to an audience. One of the tips he gave us was to relax and be yourself – if you relax, so will your audience. This is great advice and also a good rule to live by when you’re marketing your business online. In fact, recently I seem to have been saying this […]

Princes Trust Digital Marketing Workshop

Being awesome online

I recently did a talk for the Bournemouth and Poole Prince’s Trust (I’m one of their specialist mentors) on digital marketing strategy. We only had a couple of hours for the workshop which in the bigger scheme of things isn’t much time to get across what essentially is a complex subject covering a large number of disciplines, so it was a whirlwind tour where I tried to touch on as much as possible. The key […]

Don't give up on digital marketing

Don’t give up, don’t give in

I was at a networking event last night (the excellent  New 2 Business Networking at the Marsham Court Hotel). They had the energetic and motivational Des Burke, Owner & Resident Chef of Flavours School of Cookery speaking about setting up and running your own business. It was a great speech overall, but one thing that stuck with me was his point that it doesn’t matter how much you may fail, if you’re passionate about what you’re doing then you must keep going, no […]

digital strategy

It’s time to stop thinking in digital marketing silos

When people ask me what I do, I tell them I’m a digital consultant – I help businesses look at what they’re doing online and if necessary how they can improve to help drive their business growth and success. For some, the response to that can be “Oh. Right. So you design websites?” or “So do you manage social media channels?” and my response to those questions is “yes and no” –  digital and digital marketing […]