Digital by Default. Security by Design.

Effective use of digital is more than web and social

The Flavourfy Digital mantra is simple: Digital by default. Security by design. These are important principles by which I work and which I believe all businesses should adhere to if they want to succeed in an online world. Digital by default The concept of digital by default is straightforward: businesses should be thinking about how they can be digital businesses rather than thinking about how they can use individual digital channels that might help their business. […]

blogging for business

Blogging for business

I recently attended a meeting of the Dorset Entrepreneurs Network entitled ‘Blogging for Business’. The network is an informal networking group that meets regularly to share business experience and knowledge – I’m always up for some peer support for my business. Unfortunately the speaker wasn’t able to make the meeting at the last minute, so we had a little discussion amongst ourselves about blogging and why it’s a good thing for business. Thanks to a prompt from […]

wordpress plugins

My 5 favourite WordPress plugins

Something I like about WordPress is that you can pretty much find a plugin to do anything you want, so if WordPress doesn’t quite carry out a function you need for your website, look for a plugin, there’s bound to be one that does exactly what you want. And something I like about wordpress.org is that I can log in and mark my favourite plugins to use across all the sites I manage. So here’s my […]

click or scroll website

Are you a clicker or a scroller?

There’s been lots of analysis about website design, user experience and how web visitors interact with websites, from what colours to use, whether the ‘mobile’ hamburger (or ‘sidebar navigation’) is a design disaster, to whether ‘above the fold’ (the top part of the website seen when you first start to view a website) is a thing of the past or not; even how your eyes track across a screen. There’s probably also all kinds of studies about whether web […]

how to setup wordpress

How to set up WordPress ready to use

I love WordPress. It’s easy to use and configure, there’s lots of design options and with the help of plugins you can pretty much get it to do anything you want in terms of displaying your website content. Plus, WordPress does a pretty good SEO job generally. And I know I’m not alone in loving it – at the last count about 26% of the websites on the planet are running on WordPress. So, what […]

mobile-friendly

Google steps up it’s mobile search strategy

Last year Google started using mobile friendliness as a ranking signal for search results on mobile. Yesterday, they announced that from May that signal will be even stronger. If your website is already mobile friendly then you’ve nothing to worry about, but if your site isn’t responsive, then now’s the time to get that fixed, otherwise it will be even harder for it to rank in mobile search results. That said, Google do say that if your […]

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What is SEO and why do I need it?

Search Engine Optimisation (or SEO) is often seen as a dark art or particularly over-technical, but to be honest, once you get your head round it, the principles are very straightforward. The difficulties arise primarily in the amount of time you need to invest in carrying out SEO on your website because of the many different aspects to SEO, monitoring and analysing the results and making changes accordingly to your website and your overall digital marketing […]

Three Reasons to Register with Google My Business

Three reasons to register with Google My Business

Whilst there seems to be uncertainty about what’s happening with Google+ or indeed its role in social media marketing, one Google tool every business should be registered with is Google My Business. Google My Business is your business listing with Google. It provides three clear benefits to any business wishing to be found online: More prominence in search results You show up on Google Maps Your customers can provide reviews More prominence in search results Have you ever […]

Facebook logo

Do you need a website if you have a Facebook page?

This is a question I often get asked, or sometimes it’s phrased as ‘I don’t need a website, I’m using my Facebook Page’ or ‘I think I’ll go with a Facebook page to start with and may come back to you about a website at a later date’. There’s nothing wrong with using Facebook to promote your business and if you do it properly you can drum up a decent set of followers – and, […]

mobile responsive

Three reasons your website needs to look great on a mobile device

We all know that websites need to be designed to work on mobile devices, but, if you’re not convinced or if you’ve not quite got round to making sure your site is mobile compatible (or ‘responsive’ meaning it works properly on a mobile device) then maybe these three facts might change your mind or add a little urgency: Last week Google announced from April 21st “mobile-friendliness” will be used as a ranking signal. That means […]