Digital by Default

Driving traffic to Facebook Pages

Six ways to drive traffic to your Facebook page

Driving traffic to a Facebook page isn’t easy. It’s not impossible but it can take a lot of time and effort and it’s becoming increasingly harder to get a worthwhile reach – for example, it’s believed that less than 10% of a page’s followers will see posts from that page in their newsfeed. But it’s not the end of the world, so here’s six ways you can improve the reach of your Facebook page and drive […]

Stitching the Purnet BBQ

I don’t tend to use all of Google’s services but I probably use most. One I particularly like is Google Photos – it has some pretty cool features. For example, with the app on my iPhone I can automatically back up the photos I take on the phone and with the resolution set below a certain threshold you can do that without needing to buy more space; you can even use adjectives to search through your photos […]

10 things about GDPR

10 things you need to know about the General Data Protection Regulation

Earlier this year (in a time before Brexit) the European Parliament and Council adopted the General Data Protection Regulation (GDPR) a unifying regulation on data protection for the whole of Europe. The intention is for it to replace the previous data protection directive which gave the UK the Data Protection Act (DPA) and to provide a uniform data protection regulation across the whole of Europe. What the GDPR offers as a regulation is adequately covered […]

ISPA Awards

And the winner is…

On the 7th of this month I had the honour of presenting an award at the annual ISPA Awards – an awards ceremony recognising the best of the internet and internet services industry in the UK plus the annual Internet Hero and Internet Villain awards (Mossack Fonseca won the villain award BTW for it’s poor cyber-security practices). I’ve been involved with ISPA for some years representing the businesses I worked for (Demon Internet, THUS plc, Cable&Wireless […]

talking behind your back

Are your customers talking behind your back?

Can you be sure your customers aren’t talking behind your back? Hopefully they’ll be saying something nice about your business, but you can’t always be sure. What you can be sure of is if you’re not on social media you’ll not necessarily know about it. Customers are increasingly going to social media to interact with businesses – in fact, according to the Institute of Customer Service last year there was an 8-fold increase in customer […]

facebook game

Why the Facebook game is getting harder

I’m working with a client at the moment looking at their social media strategy and how we can maximise their social media so that it builds their business. We’ve had some goals set so we know where we’re heading and we’re going to be using social media to reach those goals. Whilst we’re looking at a cross-platform strategy, they know from their own research that a lot of their customers primarily use Facebook and their Facebook […]

Cyber-Security

Are you next in line for a cyber-attack?

Cyber attacks are nothing new. We tend to only hear about the big stories (viz the TalkTalk hack in 2015) but can we remain complacent that it will never happen to us? KPMG and BT (in their paper “Taking the offensive. Working together to disrupt digital crime“) believe that only 22% of large corporate businesses believe they’re prepared for a cyber-security breach and about 25% don’t even discuss it at board level. If these large corporations […]

digital marketing tips

Ten Tips for Digital Marketing Effectiveness

I’m often asked what are the best things you can do to be effective online. Ultimately it comes down to having the right strategy, which is why strategy is first in my list but there is more to it than just strategy. After all you need to deliver that strategy and you need the tools in your toolkit to enable you do that. So, here’s the top ten things you should consider if you want to […]

new twitter features

Six new features coming to Twitter

Twitter, as with any business, are always looking at ways to improve their offering and have recently suggested a number of new enhancements to their 140-character platform worthy of note: some that are going to be very useful, one that’s a little worrying and another that’s just a bit of fun: Useful: More character space At the end of May Twitter announced that it will be removing some limits on what counts towards the 140 character limit. Specifically: […]

website strategy

My digital high five: website strategy

I’ve recently introduced my digital high five – my way of finding clarity amidst a busy digital marketing space, where I see there being five main strands to successful digital marketing each having their own strategy and each part of being awesome online: Website strategy SEO strategy Social media strategy Content strategy Analytics In this post, I’m going to highlight the key factors for the first finger in the high five: website strategy. Even if you’re not striving to […]