digital marketing tips

Ten Tips for Digital Marketing Effectiveness

I’m often asked what are the best things you can do to be effective online. Ultimately it comes down to having the right strategy, which is why strategy is first in my list but there is more to it than just strategy. After all you need to deliver that strategy and you need the tools in your toolkit to enable you do that. So, here’s the top ten things you should consider¬†if you want to […]

digital marketing high five

Introducing my digital marketing high five

When we talk about digital marketing it can mean different things to different people. But that’s because it covers such a wide range of disciplines. Wikipedia says¬†digital marketing is “an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium” The word “umbrella’ in that definition is the key. When I do talks on digital marketing I […]