digital marketing tips

Ten Tips for Digital Marketing Effectiveness

I’m often asked what are the best things you can do to be effective online. Ultimately it comes down to having the right strategy, which is why strategy is first in my list but there is more to it than just strategy. After all you need to deliver that strategy and you need the tools in your toolkit to enable you do that. So, here’s the top ten things you should consider if you want to […]

website strategy

My digital high five: website strategy

I’ve recently introduced my digital high five – my way of finding clarity amidst a busy digital marketing space, where I see there being five main strands to successful digital marketing each having their own strategy and each part of being awesome online: Website strategy SEO strategy Social media strategy Content strategy Analytics In this post, I’m going to highlight the key factors for the first finger in the high five: website strategy. Even if you’re not striving to […]

search engine optimisation featured image

What is SEO and why do I need it?

Search Engine Optimisation (or SEO) is often seen as a dark art or particularly over-technical, but to be honest, once you get your head round it, the principles are very straightforward. The difficulties arise primarily in the amount of time you need to invest in carrying out SEO on your website because of the many different aspects to SEO, monitoring and analysing the results and making changes accordingly to your website and your overall digital marketing […]