Driving traffic to Facebook Pages

Six ways to drive traffic to your Facebook page

Driving traffic to a Facebook page isn’t easy. It’s not impossible but it can take a lot of time and effort and it’s becoming increasingly harder to get a worthwhile reach – for example, it’s believed that less than 10% of a page’s followers will see posts from that page in their newsfeed. But it’s not the end of the world, so here’s six ways you can improve the reach of your Facebook page and drive […]

facebook game

Why the Facebook game is getting harder

I’m working with a client at the moment looking at their social media strategy and how we can maximise their social media so that it builds their business. We’ve had some goals set so we know where we’re heading and we’re going to be using social media to reach those goals. Whilst we’re looking at a cross-platform strategy, they know from their own research that a lot of their customers primarily use Facebook and their Facebook […]

reach

What is reach and why does it matter

When you’re working on a social media strategy you’ll want to make sure your content is seen by as many people as possible. The number of people who actually see your post is what’s called ‘reach’. It’s a metric to indicate just how many users on your channel have seen your post. Now you’d be forgiven in thinking well that’s easy to work out: reach is the number of people who follow me on Twitter or […]

Thumbs Up - Facebook Reactions

Facebook Reactions – a new way to say what you think

There was a lot of speculation towards the end of last year that Facebook was going to introduce the ability to ‘dislike’ content shared via its platform. The premise for disliking something was more about empathising towards the content rather than only having the option to like it or say nothing. Anyway, a ‘dislike’ button never materialised, until that is, a couple of weeks ago Facebook introduced ‘reactions’ – six ways to say just how you […]

Facebook logo

Do you need a website if you have a Facebook page?

This is a question I often get asked, or sometimes it’s phrased as ‘I don’t need a website, I’m using my Facebook Page’ or ‘I think I’ll go with a Facebook page to start with and may come back to you about a website at a later date’. There’s nothing wrong with using Facebook to promote your business and if you do it properly you can drum up a decent set of followers – and, […]

5 reasons networking doesn’t have to be in person

Ever since I set up Flavourfy in June 2014 I’ve been business networking hard – business breakfasts, general ‘after work’ drinks and business support groups. Indeed I will continue attending business networking events throughout 2015 (I attended my first of 2015 last night (5th Jan)). It’s the same for any new business, or indeed any small business, new or old. You need to keep your products and services fresh in peoples minds and if you […]