Google steps up it’s mobile search strategy

Last year Google started using mobile friendliness as a ranking signal for search results on mobile. Yesterday, they announced that from May that signal will be even stronger. If your website is already mobile friendly then you’ve nothing to worry about, but if your site isn’t responsive, then now’s the time to get that fixed, otherwise it will be even harder for it to rank in mobile search results. That said, Google do say that if your […]

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What is SEO and why do I need it?

Search Engine Optimisation (or SEO) is often seen as a dark art or particularly over-technical, but to be honest, once you get your head round it, the principles are very straightforward. The difficulties arise primarily in the amount of time you need to invest in carrying out SEO on your website because of the many different aspects to SEO, monitoring and analysing the results and making changes accordingly to your website and your overall digital marketing […]

Tweets now showing in Google search results

Google now listing tweets in search results

Google’s mobile apps have been listing tweets in search results on mobile since May, but last week the search giant announced (via an update to the original announcement) that tweets will now appear in Google desktop searches too. What this means is that Google search will now show relevant tweets in its search results. This is made possible by an agreement with Twitter for Google to have access to the Twitter ‘firehose’ (tweets), so expect to […]