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What is SEO and why do I need it?

Search Engine Optimisation (or SEO) is often seen as a dark art or particularly over-technical, but to be honest, once you get your head round it, the principles are very straightforward. The difficulties arise primarily in the amount of time you need to invest in carrying out SEO on your website because of the┬ámany different aspects to SEO, monitoring and analysing the results and making changes accordingly to your website and your overall digital marketing […]