dark social messaging

The rise of dark social and what it means for digital marketing

I was reading a very interesting article¬†by the folk at¬†Buffer yesterday about how messaging and messaging apps are going to revolutionise the way we use social media. The article used the phrase ‘dark social’ a relatively new term. So, what is dark social? The term was first used back in 2012 in an article by tech journalist Alexis Madrigal, where he used it to describe hits to your website where there is no referrer information […]