What is reach and why does it matter

When you’re working on a social media¬†strategy you’ll want to make sure your content is seen by as many people as possible. The number of people who actually see your post is what’s called ‘reach’. It’s a metric to indicate just how many users on your channel have seen your post. Now you’d be forgiven in thinking well that’s easy to work out: reach is the number of people who follow me on Twitter or […]