digital strategy

It’s time to stop thinking in digital marketing silos

When people ask me what I do, I tell them I’m a digital consultant – I help businesses look at what they’re doing online and if necessary how they can improve to help drive their business growth and success. For some, the response to that can be “Oh. Right. So you design websites?” or “So do you manage social media channels?” and my response to those questions is “yes and no” –  digital and digital marketing […]

Google Adwords search

Google changes the way Adwords are shown in desktop search

Have you noticed search looks a lot different recently? Well you should have if you’re searching using a desktop browser: they’ve dropped the right hand side Adwords column. Yes, that’s right, Google have changed their policy for displaying their PPC (pay-per-click) ads in desktop search and have been rolling out the change since last Friday (19th Feb) – you can find more detail on Search Engine Land. There’s no longer going to be any text ads […]

search engine optimisation featured image

What is SEO and why do I need it?

Search Engine Optimisation (or SEO) is often seen as a dark art or particularly over-technical, but to be honest, once you get your head round it, the principles are very straightforward. The difficulties arise primarily in the amount of time you need to invest in carrying out SEO on your website because of the many different aspects to SEO, monitoring and analysing the results and making changes accordingly to your website and your overall digital marketing […]