website strategy

My digital high five: website strategy

I’ve recently introduced my digital high five – my way of finding clarity amidst a busy digital marketing space, where I see there being five main strands to successful digital marketing each having their own strategy and each part of being awesome online: Website strategy SEO strategy Social media strategy Content strategy Analytics In this post, I’m going to highlight the key factors for the first finger in the high five: website strategy. Even if you’re not striving to […]

how to setup wordpress

How to set up WordPress ready to use

I love WordPress. It’s easy to use and configure, there’s lots of design options and with the help of plugins you can pretty much get it to do anything you want in terms of displaying your website content. Plus, WordPress does a pretty good SEO job generally. And I know I’m not alone in loving it – at the last count about 26% of the websites on the planet are running on WordPress. So, what […]

Facebook logo

Do you need a website if you have a Facebook page?

This is a question I often get asked, or sometimes it’s phrased as ‘I don’t need a website, I’m using my Facebook Page’ or ‘I think I’ll go with a Facebook page to start with and may come back to you about a website at a later date’. There’s nothing wrong with using Facebook to promote your business and if you do it properly you can drum up a decent set of followers – and, […]