click or scroll website

Are you a clicker or a scroller?

There’s been lots of analysis about website design, user experience and how web visitors interact with websites, from what colours to use, whether the ‘mobile’ hamburger (or ‘sidebar navigation’) is a design disaster, to whether ‘above the fold’ (the top part of the website seen when you first start to view a website) is a thing of the past or not; even how your eyes track across a screen. There’s probably also all kinds of studies about whether web […]

digital strategy

It’s time to stop thinking in digital marketing silos

When people ask me what I do, I tell them I’m a digital consultant – I help businesses look at what they’re doing online and if necessary how they can improve to help drive their business growth and success. For some, the response to that can be “Oh. Right. So you design websites?” or “So do you manage social media channels?” and my response to those questions is “yes and no” –  digital and digital marketing […]